Ster, which sells advertising time for the public broadcaster, will greatly simplify purchasing options next year, reports the trade magazine Adinformatie. Agency discounts will also already be included in the fixed prices. Director Frank Volmer hopes that complex negotiations and contract discussions will no longer be necessary. Volmer: “Because the prices are fixed, our conversations can again focus on the essence: how can we use Ster's offering as optimally as possible to achieve the campaign objective(s)?”

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