For publishers, by publishers, that is the payoff of the new SNDC8, a European platform in which broadcasters, publishers and content owners work together to jointly develop international initiatives (companies) and play a more dominant role digitally. It is an initiative of Ruud Wanck, former chairman of media agency Group M, and the German media group ProSiebenSat.1. With SNDC8, the German market leader wants to develop new business in Europe, but now in collaboration with local and international partners and fully focused on digital.

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